McQuail's Mass Communication Theory

Front Cover
SAGE, Apr 30, 2005 - Language Arts & Disciplines - 616 pages
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
 

Selected pages

Contents

THEORIES
47
STRUCTURES
189
Media Economics and Governance
217
Global Mass Communication
245
ORGANIZATIONS
273
The Production of Media Culture
307
CONTENT
337
Media Genres and Texts
369
Audience Formation and Experience
419
EFFECTS
453
SocialCultural Effects
479
News Public Opinion and Political Communication
503
The Future of Mass Communication
537
References
571
Name Index
609
Copyright

AUDIENCES
393

Other editions - View all

McQuail's Mass Communication Theory
Denis McQuail
Limited preview - 2005
McQuail's Mass Communication Theory
Denis McQuail
Snippet view - 2005
Mcquail`s Mass Communication Theory, 6e
Denis Mcquail
No preview available - 2010
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Common terms and phrases

according active advertising alternative analysis applied attention audi audience audience theory behaviour broadcasting campaigns channels Chapter concept critical defined degree diversity dominant economic ence especially evidence experience film forms frame freedom gender genre Glasgow Media Group global groups ideas ideology individual influence instance institutions interaction Internet involved issues journalism journalists kinds less mass communication mass culture mass media McQuail meaning media and society media content media economics media effects media influence media market media organizations media production media system media theory medium newspaper normative objective opinion particular perspective political popular postmodern potential propaganda public interest radio reality refers relation relevant role Sage significant soap operas social sources spiral of silence structure television theory Thousand Oaks tion traditional types typical values violence Wartella

References to this book

About the author (2005)

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

Bibliographic information

TitleMcQuail's Mass Communication Theory
AuthorDenis McQuail
Editionillustrated
PublisherSAGE, 2005
ISBN1412903726, 9781412903721
Length616 pages
Subjects › 

Language Arts & Disciplines / Communication Studies
Social Science / Media Studies
  
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