Information Design: An IntroductionThe goal of communication-oriented design of messages should always be clarity of communication. In information design the task of the sender is actually not completed until the receivers have received and understood the intended messages. Information Design An introduction includes chapters explaining verbo-visual communication, information and message design principles, design processes, and design tools. These chapters can be seen as a general framework for production of information and learning materials. Based on theories for verbo-visual communication this book presents several practial guidelines for the use of text, symbols, visuals, typography, and layout in information and learning materials. Rune Pettersson is Professor of Information Design at the Department of Innovation, Design and Product Development (IDP) at Mälardalen University in Eskilstuna, Sweden. |
Contents
CHAPTER | 2 |
CHAPTER 5 | 36 |
Text design | 59 |
CHAPTER 3 | 107 |
CHAPTER 4 | 157 |
Cognition | 207 |
References | 257 |
| 279 | |
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aesthetic areas artistic attention audience background basis of man's body language Century Schoolbook cognitive colour comprehension concepts contain both theoretical create credibility cultural defined desktop publishing document dots drawings effective encompasses studies example Figure film function golden rectangle graphic design illustrations important influence information and learning information design Information literacy information material instruction design intentional communication interpretation learners learning materials legend legibility light linear perspective lines man's prerequisites media literacy memory message design millimetre objects Palatino paralinguistic perceived perception perspective Pettersson photographs picture elements pixels possible printed processes production readability readers representation schematic pictures science of verbo-visual screen sender and receiver sleeper effect space specific structure style sual subject matter symbols technical television text and pictures textbooks tion typefaces typography understand usually verbal verbo-visual message verbo-visual presentation viewer visual literacy words writing