Web Marketing All-in-One Desk Reference For Dummies

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Wiley, Oct 21, 2011 - Business & Economics - 768 pages
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Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

  • Establishing a Web Presence
  • Search Engine Optimization
  • Web Analytics
  • E-Mail Marketing
  • Blogging and Podcasting
  • Social Media Marketing
  • Online Advertising & Pay-Per-Click
  • Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

  • Maximizing Internet potential for your business and ranking high in searches
  • Tracking how your ads, pages, and products perform
  • Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
  • Creating a blog or podcast that helps you connect with clients
  • Using social media outlets including StumbleUpon, Facebook, and Twitter
  • Leveraging mobile technology
  • Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

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User Review  - librarythingaliba - LibraryThing

This book is mammoth. I really enjoyed what I had time to read, although this was the "spare time" book for giggles and I didn't get very far into it. Seemed like a great resource and I look forward to borrowing it again. Read full review

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About the author (2011)

John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.

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