Doing Cultural Studies: The Story of the Sony Walkman

Front Cover
SAGE, 1997 - Antiques & Collectibles - 151 pages
In recent years `culture' has become a central concern in a wide range of fields and disciplines. This book introduces the main substantive and theoretical strands of this `turn to culture' through the medium of a particular case study: that of the Sony Walkman. Using the example of the Walkman, the book indicates how and why cultural practices and institutions have come to play such a crucial part in our lives, and introduces some of the central ideas, concepts and methods of analysis involved in conducting cultural studies.
 

Contents

MAKING SENSE OF THE WALKMAN
9
THE PRODUCTION OF THE SONY WALKMAN
43
ARTICULATING
63
SONY AS A GLOBAL FIRM
77
CONSUMING THE WALKMAN
85
REGULATING THE WALKMAN
113
SELECTED READINGS
121
Scratching a global dream
130
A miniature history of the Walkman
141
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