Fans: The Mirror of Consumption
In Fans: The Mirror of Consumption Cornel Sandvoss exploresthe social, cultural, and psychological premises and consequencesof fan consumption. The scope of the book is impressive – helooks not just at the nature and development of whole fan cultures,but also focuses on the experience and identity of the individualfan. In addition, the book proposes a new perspective on fans andpopular culture, arguing that the modern self is reflected andconstituted through media consumption.
In developing his account, Sandvoss draws on theoretical ideasin an original yet accessible way, and uses a wide range ofexamples, from Star Trek to Madonna to football, to illustrate hisargument. This makes ‘Fans: the mirror of consumption’an ideal text for upper-level undergraduate and postgraduatestudents studying fans, audiences and consumption in all areas ofcontemporary culture.
It is the book’s original contribution, combined with itsstudent-friendly approach, that will make ‘Fans: The Mirrorof Consumption’ a ‘must read’ text for studentsand scholars alike.