Successful Focus Groups: Advancing the State of the Art

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SAGE, Apr 19, 1993 - Medical - 271 pages

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

 

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Contents

When to Use Focus Groups and Why
3
The Group Interview in Social Research
20
Understanding Communication Processes
51
Quality Control in Focus Group Research
65
Using Focus Groups to Adapt Survey
89
Through Focus Groups
105
A Case Example
118
Using Dialogical Research Methods
153
Focus Group Interviewing With LowIncome
184
Future Directions for Focus Groups
225
References
245
Author Index
257
About the Contributors
265
Copyright

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Page 246 - Lonner & JW Berry (Eds.), Field methods in cross-cultural research (pp. 137-164). Beverly Hills, CA: Sage.

About the author (1993)

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.

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