Graphic Design: A New HistoryThe history of graphic design is a very underpublished subject for such a widely studied discipline. Now, Stephen Eskilson provides a scholarly and accessible account of the field from Gutenberg to today. His approach is distinctive in that, for the first time, the subject is fully discussed in the light of prevailing political, social, military and economic conditions, nationalism, and gender. Clearly designed and easy-to-follow, the book tells the story chronologically with key topics developed in more than one chapter by way of cultural comparison. It covers a host of different materials: book, journal, magazine and album covers; photographs, prints, posters, logos and websites. Featured designers include Albers, Benton, Brody, Earls, Glaser, Morris, Rodchenko, Sagmeister, Scher and Toulouse-Lautrec. Logo designers Bass, Chermayeff & Geismar and Rand receive substantial coverage. Pioneering typographers range from Garamond, Caslon and Morison to Hoefler, Licko and Carter. |
Contents
Preface | 10 |
The Nineteenth Century an Expanding Field | 24 |
A | 34 |
Copyright | |
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abstract advertising aesthetic Albert Museum Alphonse Mucha American architecture Art Deco Art Nouveau artists avant-garde Bauhaus became Berlin Bernhard blackletter Bride Printing Library British called Caslon century Chapter Cheret commercial composition Constructivism Constructivist contrast corporate cover created Cubist culture Dada decades decorative displays Doesburg El Lissitzky elements Europe European example exhibition Expressionist face featured film forms French Futurist geometric gepom German Gothic graphic design Gropius Helvetica Helvetica Helvetica Herbert Bayer illustration industrial International Style Japanese journal letters Lissitzky logo London magazine Modern Art Moholy-Nagy movement Museum für Gestaltung Museum of Modern Nazi overall painting Paris Peter Behrens Photo photographs photomontage Poster Collection postmodern produced published roman Russian Sachplakat sans serif Secession serif shapes St Bride Printing Stijl Studio stylistic tion traditional Tschichold typeface typography V&A Picture Library Victoria & Albert Vienna viewer visual Werkstätte Wiener Werkstätte York Zurich