A Theory of SemioticsEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production. |
Contents
IntroductionToward a Logic of Culture | 3 |
Signification and Communication | 32 |
Theory of Codes | 48 |
Copyright | |
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Common terms and phrases
according actual addressee aesthetic text analyzed articulation circumstantial selections code-switching combinational communication complex concerned connotations considered constitutes continuum convey correlation corresponding cultural unit cyclamates defined definition denotation devices discourse elements elocutio entity established example exist expression fact free variants function functives given iconic signs ideological idiolect imprint information theory insofar instance interpretation kinesic labor lexeme linguistic means metonymy notion object onomatopoeias overcoding paralinguistic Peirce perceptual pertinent phenomena phonemes physical pointing finger position possible presuppositions problem properties proxemic ratio difficilis ratio facilis recognized referent relationship replica representation represents rhetorical rules s-code semantic fields semantic markers semantic space semantic system semantic units sememe semiosis semiotic semiotician sender sense sentence sign production sign-function sign-vehicle signal signification so-called social sort spatial speaking structure studied subcodes Suppose synecdoche syntactic Table theory of codes theory of sign token words world vision


