Presentation MagicRule 1 of magic is: “The framework for any communication is determined by the expectations and associations you trigger”. Rule 4 is: “The brain filters out most of the information it receives”. The greatest magicians in the world and their acts stick religiously to 20 rules which have nothing to do with how magic works, but instead why it works. Presentation Magic! takes the psychological principles used by the world’s best magicians and applies them to business communication. The three classic stages essential to effective communication are: Construction, Preparation, and Delivery. In each case, communication expert and magician Nick Fitzherbert shows you how to apply techniques for directing attention, persuading and convincing drawn from the Rules of Magic. In doing so, you build in an extra edge in your presentation, which will ensure attention and impact |
Contents
| 10 | |
PART I CONSTRUCTION | 18 |
PART III Preparation | 118 |
PART III DELIVERY | 146 |
APPENDIX | 206 |
ABOUT THE AUTHOR | 224 |
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Presentation Magic!: Achieving Outstanding Business Presentations Using the ... Nick Fitzherbert No preview available - 2011 |
Common terms and phrases
actually Alastair Campbell Ali Bongo answer audience members audience’s build bullet points business presentation cards Chapter clients climax clip coaching comes communication Construction convincing create David Berglas Delivery Derren Brown direct attention discussed display distractions effective Elevator Message example expectations and perceptions eye contact feel Finally flipchart gender changer impact important instance iPad Jobs keep key points killing your darlings laptop lasts are remembered Live Aid look MacBook Magic Circle magicians mind nutshell PAUSE person pitch planning play Point of Focus position potential PowerPoint presentation Presenter Tools probably props questions rehearsing Rule 13 Rules of Magic scenario screen Scripting Single Point slide changer speaker speaking specific stage Steve Jobs story switch ta-dah talk technique tell things Tommy Cooper Tony Blair trigger venue visual aids voice Words That Paint