Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Front Cover
John Wiley & Sons, Dec 30, 2009 - Computers - 504 pages
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

 

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An invaluable must read for anyone in the digital industry!

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Hi,
I am interested to purchase this book (Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Paperback)).
Thanks
Srinivas katam
http://www.srinivaskatam.com
 

Contents

Chapter 1
1
The Optimal Strategy for Choosing YourWeb Analytics Soul Mate
15
Ten Questions to Ask Vendors Before You Marry Them
21
xviii
22
Why did the last two clients you lost cancel their contracts?
27
Metrics
35
xiv
64
Practical Solutions
75
Leveraging Industry Benchmarks and Competitive Data
319
Measuring Latent Conversions and Visitor Behavior
327
Ratios
334
Understanding Your Brand and Category Terms
341
Advanced PayperClick Analyses
348
Zeroing In on the User Search Query and Match Types
354
Advanced Principles for Becoming an Analysis Ninja
357
The Web Analytics Career
385

xx
84
Segment or Go Home
88
Everyday Clickstream Analyses Made Actionable
94
Search Engine Optimization SEO Analysis
101
Pay Per ClickPaid Search Analysis
110
Direct Traffic Analysis
116
Flash Video and Widgets
122
Data Sampling 411
130
Competitive Intelligence Analysis
213
Social Mobile and Video
241
Analyzing Offline Customer Experiences Applications
248
Measuring the Success of Blogs
257
Cost of Blogging
263
Conversation Rate
270
Advanced Video Analysis
278
Guiding Principles for Becoming an Analysis Ninja
313
Cultivating Skills for a Successful Career in Web Analysis
393
Attend Free Webinars
399
15
401
Making the Right Choice
405
16
409
17
432
To Centralize or Not to Centralize
440
Index
449
19
450
422
455
24
459
424
462
433
468
307
471
Copyright

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About the author (2009)

Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.

The author donates all proceeds from his books to two charities, The Smile Train and The Ekal Vidyalaya Foundation.

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