Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Ten Questions to Ask Vendors Before You Marry Them
Why did the last two clients you lost cancel their contracts?
Leveraging Industry Benchmarks and Competitive Data
Measuring Latent Conversions and Visitor Behavior
Understanding Your Brand and Category Terms
Advanced PayperClick Analyses
Zeroing In on the User Search Query and Match Types
Advanced Principles for Becoming an Analysis Ninja
The Web Analytics Career
Segment or Go Home
Everyday Clickstream Analyses Made Actionable
Search Engine Optimization SEO Analysis
Pay Per ClickPaid Search Analysis
Direct Traffic Analysis
Flash Video and Widgets
Data Sampling 411
Competitive Intelligence Analysis
Social Mobile and Video
Analyzing Offline Customer Experiences Applications
Measuring the Success of Blogs
Cost of Blogging
Advanced Video Analysis
Guiding Principles for Becoming an Analysis Ninja