The Fortune at the Bottom of the PyramidThe world's most exciting, fastest - growing new market is where you least expect it: at the bottom of the pyramid. bull; ' The real source of market promise is not the wealthy few in the developing world, or even the emerging middle - income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.' - CK Prahalad bull; Endorsed by world leaders and the UN Commission on Private Development and the Poor |
Contents
Chapter 3 | 3 |
The Power of Dominant Logic | 6 |
The Market Development Imperative | 16 |
Copyright | |
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Other editions - View all
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits C. K. Pralahad No preview available - 2005 |
Common terms and phrases
Andhra Pradesh Annapurna salt Aravind Eye areas average Bank of Madura BOP consumers BOP markets brand Brazil building business model C. K. Prahalad capital Casas Bahia CEMEX Construmex cost create customers dealers default rate delivery developing countries distribution distributors e-Choupal economic ecosystem employees example farmer Figure focused global growth handwashing HLL's ICICI Bank income India infrastructure initiative innovations iodine iodized salt Jaipur Foot Kerala large firms Lifebuoy loan mandi Mexico microfinance million MNCs needs NGOs operations opportunity patients Patrimonio Hoy payment percent poor population poverty private sector problems products and services profitable Project Shakti purchase pyramid retail sanchalak São Paulo segment sell Shakti soap social socios solutions surgeries Tamil Nadu traditional transaction Unilever village Voxiva women