Entrepreneurship: The Way AheadHarold P. Welsch The creation of new business organizations for economic prosperity is the keystone of commercial development. The study of this process has occupied the minds of scholars for centuries and the need to move from theories of entrepreneurship to the actual 'doing' of entrepreneurship is intense. Theorizing about entrepreneurship has been done across many disciplines, but what can be taken from the existing traditions to contribute to our teaching and learning experiences? Written for educators, researchers, and practitioners, Entrepreneurship: The Way Ahead offers insight and perspective on entrepreneurship from the foremost academic leaders in the field. Taking a contemporary approach to entrepreneurial processes, the book considers how the convergence of individual, opportunity and environment ultimately leads to success or failure, while illuminating the true relationship between entrepreneurship and technological and social issues. It also explores innovations and developments in entrepreneurship education and training, while evaluating existing literature and research. This important book represents some of the most advanced thinking in the field of entrepreneurship, providing an essential grounding of new theory for researchers and entrepreneurial managers alike. |
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Page viii
... strategies Entrepreneurship education: a decision process model Segmentation bases for entrepreneurship education market Entrepreneurship learner/customer perception maps for entrepreneurship education programs 57 57 58 58 60 61 75 98 ...
... strategies Entrepreneurship education: a decision process model Segmentation bases for entrepreneurship education market Entrepreneurship learner/customer perception maps for entrepreneurship education programs 57 57 58 58 60 61 75 98 ...
Page ix
... strategies Summary of innovative entrepreneurship practices Research opportunities at the entrepreneurship/segmentation interface 6 35 61 76 82 83 95 102 106 124 124 125 136 168 171 205 245 246 273 296 Contributors Miriam Ben-Yoseph is ...
... strategies Summary of innovative entrepreneurship practices Research opportunities at the entrepreneurship/segmentation interface 6 35 61 76 82 83 95 102 106 124 124 125 136 168 171 205 245 246 273 296 Contributors Miriam Ben-Yoseph is ...
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Page xii
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Page xiii
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¼ ¼ ¼ academic accessed approach areas Babson College behavior branches of entrepreneurship Business 2.0 Business School Center community-based enterprises companies competitive create creative customers Delancey Street DePaul University e-commerce economic electronic commerce emerging entrepre entrepreneurial failure entrepreneurial growth entrepreneurship education entrepreneurship program environment ethnic experience factors faculty family business field firm’s firms focus funding global groups Gundry Harvard Business Harvard Business Review Harvard Business School identified immigrant impact individuals industry initiatives inner-city innovation Internet issues learners leverage literature market segments marketing mix ment Miami University mobile ness neurial neurship ofBusiness Venturing offer Online operators opportunity recognition organizational organizations percent perspective potential practice preneurs preneurship role scholars serial entrepreneurs Small Business social social capital Social entrepreneurship start-up strategies structure success suggested theory tion University Welsch women entrepreneurs