White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web and Multimedia DesignDesigning a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work * Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book! * "Try This" sections in each chapter include fun, hands-on activities to develop skills. * The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links. |
Contents
for research brainstorming | 9 |
the workseverytime layout | 21 |
13 amateur errors | 31 |
the elements principles of design | 43 |
when do i need one? | 57 |
where to put your visuals type for impact | 69 |
what you dont know can hurt you | 85 |
choosing using color | 111 |
maximum information in minimum space | 153 |
planning visual storytelling | 167 |
sometimes more is more | 183 |
starring on the small screen | 195 |
an overview of papers printing | 219 |
now that you know enough to be dangerous thanks for stopping by | 241 |
glossary
| 245 |
257 | |
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2010 Elsevier Inc advertising animation audience audio background bleed body copy boss or client brainstorming brochure browser bulleted list camera choose CMYK color wheel columns contrast create creative cutline decorative fonts document dolore elements example File Transfer Protocol focal point format glyphs graphic design grid headline illustrations inches infographics letterforms live area logo look margins multimedia navigation negative space old style fonts OpenType options palette paper photographs printed piece printer quam readability Reproduced by permission requires rule of thirds sans serif screen serif fonts server shape shot sidebars slab serif slideshow specific spot color Stearns County story storyboard swatch book things thumbnail sketches TRYTHIS typesetting viewers visual communication visual hierarchy volor volupta white space width works-every-time layout yellow you’re