Precision Journalism: A Reporter's Introduction to Social Science Methods

analysis asked attitudes basic behavior better block campaign candidate cards cell census chance chi square coin flips column correlation count counter-sorter CROSSTABS Detroit effect election error example expected experiment experimental figure FORTRAN Gallup game theory Hawthorne effect housing units Humphrey hypothesis journalists Kennedy key punch Literary Digest look mean measure ment method Miami Herald militancy newspaper null hypothesis percent sample percentage person political poll population possible precincts predicted probability sample problem procedure produce punched punched cards question questionnaire random record relationship reporter Republican respondent riot sampling error scale simple skip interval slide rule social science social scientists standard deviation statistical story survey research tell things tion undecided UNIVERSITY OF CALIFORNIA variables vote voters