The Entrepreneur in Focus: Achieve Your Potential

This text is about identifying and releasing entrepreneurial potential. Using the idea of character themes, it defines the entrepreneur in terms of six key themes, and provides readers with the opportunity to assess themselves in these areas. This book also discusses how entrepreneurs develop, or are stifled, in society at large and within large organizations the topic of intrapreneurship and considers how successful entrepreneurs measure up against the six character themes identified. The authors aim to enable readers to identify their talents so that they can be more creative, innovative and enterprising. The book should be of interest to the general professional business market, and for students of entrepreneurship and enterprise development at undergraduate, MBA and MSc levels.