Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal SuccessHow can a company be so NUTS and be so successful? Now, the secrets of Southwest Airlines--rated one of the ten best companies to work for in America--are out. Management consultants Kevin and Jackie Freiberg--who worked with Southwest for more than ten years--describe the inner workings of one of America's biggest success stories. 60 color photos. |
Contents
NUTS? YOU DECIDE | 2 |
ONE GREAT BIG FAMILY 144 Create a Legendary Culture | 11 |
Doing Business Basics with a Southwest Twist | 47 |
Copyright | |
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