Free Gift Inside!!: Forget the Customer. Develop Marketease
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
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Lesson 2 How to cope with canny customers
Lesson 3 How to handle howto marketing books
Lesson 4 How to trump the trickortreat
Lesson 5 How to employ exclusivity effectively
Lesson 6 How to amplify
Lesson 7 How to sell sham secrets