Gerbncr argues that any message is a socially and historically determined expression of concrete physical and social relationships. Messages imply propositions, assumptions, and points of view that are understandable only in terms of the social relationships... Investigating Audiences - Page 3by Andy Ruddock - 2007 - 200 pagesLimited preview - About this book
| James Shanahan, Michael Morgan - Performing Arts - 1999 - 286 pages
...awareness), he saw it as a basic cultural inquiry. Above and beyond its communicative "power," he argued that any message is a socially and historically determined...imply propositions, assumptions and points of view which are understandable only in terms of the social relationships and contexts in which they are produced.... | |
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