The Sentimental Touch:The Language of Feeling in the Age of Managerialism: The Language of Feeling in the Age of Managerialism

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Fordham Univ Press, 2013 - Business & Economics - 179 pages
Between 1850 and 1940, with the rise of managerial capitalism in the United States, the most powerful businesses ceased to be family owned, instead becoming sprawling organizations controlled by complex bureaucracies. Sentimental literature--work written specifically to convey and inspire deep feeling--does not seem to fit with a swiftly bureaucratizing society. Surprisingly, though, sentimental language persisted in American literature, even as a culture of managed systems threatened to obscure the power of individual affect. The Sentimental Touch explores the strange, enduring power of sentimental language in the face of a rapidly changing culture. Analyzing novels by Harriet Beecher Stowe, Mark Twain, Sherwood Anderson, and Nathanael West, the book demonstrates that sentimental language changes but remains powerful, even in works by authors who self-consciously write against the sentimental tradition. Sentimental language has an afterlife, enduring in American literature long after authors and critics declared it dead, insisting that human feeling can resist a mechanizing culture and embodying, paradoxically, the way that literary conventions themselves become mechanical and systematic.
 

Contents

Touching the Body Training the Reader
16
Managing Sentimentalism in Adventures of Huckleberry Finn
42
Holding On to the Sentimental in Winesburg Ohio
70
A Touch of Miss Lonelyhearts
93
Epilogue
119
Bibliography
157
Index
173
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About the author (2013)

Aaron Ritzenberg is Associate Director of First-Year Writing at Columbia University.

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