The Fundamentals of Fashion Design

Front Cover
AVA Publishing, Oct 1, 2006 - Design - 176 pages
'The Fundamentals of Fashion Design' offers an illustrated introduction to the key elements of fashion design from the initial concept of a fashion idea through to realising it in 3D form. From research to design, different types of fabrics and their properties, machinery and methods of construction are all examined. How a fashion collection is formed, whom it is designed for and how it is promoted are all discussed within the book. The final chapter gives an insight into the various jobs that are part of the fashion industry. It includes interviews with designers, stylists, photographers, buyers and agents.

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About the author (2006)

Richard Sorger has previously taught at The London College of Fashion and Central Saint Martins, UK. He is currently the fashion design tutor at Middlesex University, UK. For three years, Richard ran SorgerKirchhoff, his own womenswear label with Ben Kirchhoff, selling in London and Paris. In 2004, Richard started designing under his eponymous label and currently sells worldwide. Jenny Udale is a practising fashion and printed textile designer. After graduating from the Royal College of Art, London, she launched her own womenswear label, which is stocked in stores around the world. She is currently a lecturer in fashion at both the Universities of Kingston and Middlesex, UK.

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