The Whole Brain Business Book
The Whole Brain Business Book is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a "brain rut" because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use The Whole Brain Business Book to expand their own thinking styles-to create and manage Whole Brain Teams-and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their "whole brain" orientation to thrive and profit in times of chaos-and it will help them to do the same.
3 pages matching brainwaves and alert state in this book
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PARTI Introduction to the Whole Brain Concept
A FourQuadrant Model of the Brain
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A-quadrant achieve activity alignment analytical applied Aspects ative behavior brain dominance brain wave cerebral champions Chapter Headlines communication competencies composite whole brain concept creative process creative space creativity and innovation culture D-quadrant decision diagnosed elements employees ences engineering entrepreneur example experience feel female CEOs Figure forma profile four quadrants function Fuzzy Zoeller go creative HBDI profile Henry Mintzberg Herrmann heterogeneous teams idea individuals interpersonal intuitive involved leader leadership learning left mode limbic limbic system logical male CEOs management style ment mental preferences metaphor multidominant Ned Herrmann ness norm occupational organization organizational performance potential Problem Solving quad quadrant rant Red Adair represent right mode Roger Sperry situation situationally smart solution Stolpen strategic strong success things thinking preferences thinking styles tion turn turn-on typically understanding Walk-Around Whole Brain Model Whole Brain Technology
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