The MoveOn Effect: The Unexpected Transformation of American Political AdvocacyThe Internet is facilitating a generational transition among American political advocacy organizations. This book provides a detailed exploration of how "netroots" advocacy groups - MoveOn.org, DailyKos.com, DemocracyforAmerica.com, and the Progressive Change Campaign Committee - differ from "legacy" peer organizations. It also explains the partisan character of these technological innovations. |
Contents
1 The New Generation of Political Advocacy Groups | 3 |
Disruptive Innovation in the Interest Group Ecology of American Politics | 22 |
3 Political Blogs as Political Associations | 52 |
4 Online Tools for Offline Action NeoFederated Political Associations | 77 |
5 Netroots as NetworksBuilding Progressive Infrastructure | 101 |
6 Dont Think of an Online Elephant | 125 |
7 Innovation Edges Advocacy Inflation and Sedimentary Organizations | 156 |
Research AppendixMethod Notes for Studying InternetMediated Organizations | 173 |
Notes | 193 |
| 211 | |
| 227 | |
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Common terms and phrases
ActBlue activists activity advocacy groups American politics backchannel Barack Obama blog posts bloggers blogosphere Blogosphere Authority Index blogroll Blue State Digital candidate Chapter citizen community blogs conservative blogs costs counter-mobilization DailyKos dataset Democracy for America developed direct-mail discussion donations donors Drudge Report e-mail e-petitions election electoral elite engagement Facebook funding Howard Dean Huffington Post ideological infrastructure institutions interest group Internet Internet-mediated issue generalists Internet-mediated organizations legacy organizations major media environment membership and fundraising merry prankster messages mobilization Moulitsas MoveOn MoveOn Effect MoveOn.org neo-federated netroots netroots organizations nonprofit Obama offline orga organization’s organizational layer participation partisan Party network PCCC Philly for Change political associations political blogs political organizations presidential professional progressive rankings readers Republican Retrieved role Senate Shirky Sierra Club social movement staff tactics Tea Party tion traditional volunteer vote YouTube