Visual Design for the Modern Web

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New Riders, Nov 14, 2007 - Computers - 99998 pages
Just as great artists must understand their tools, great Web designers must understand the technology behind their art. In Visual Design for the Web, author Penny McIntire shows novice Web designers how to use their tools--including HTML, CSS, and JavaScript--in conjunction with the principles of aesthetics and usability to become masters of their craft. Chapters begin with explanations of the terminology and techniques of web structures, then demonstrate how to apply the rules of design to create beautiful sites. The book:

  • Illustrates how fundamental principles of design apply to the web
  • Includes charts, diagrams, and graphics to enhance learning and retention
  • Covers site analysis, navigation, layout, color, graphics, typography and forms
  • Demonstrates multiple techniques for getting just the right look and feel for your web sites
  • Focuses on the characteristics that make sites usable, engaging, and memorable
 

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Contents

Introduction
CHAPTER ONE Introduction to Visual Design for
Web Site Development Life Cycle
Introduction to Site Architecture Analysis
Introduction to Visual Design
Introduction to Interaction Design
Summary
CHAPTER THREE Navigation
Defining Colors for the
Choosing a Color Scheme
Color and Accessibility
CHAPTER SIX Graphics
CHAPTER SEVEN Typography
CHAPTER EIGHT Forms
Form Completion
Input Form Page Layout

CHAPTER FOUR Page Layout
CHAPTER FIVE Color
Visual Design of Form Controls

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About the author (2007)

Penny McIntire has been teaching Computer Science at Northern Illinois University for 24 years now, teaching everything from programming languages to IBM mainframe JCL to systems analysis and design. She's the author of Introduction to Systems Analysis and Design (under the name Penny Kendall), which went into three editions. In addition, Penny has been an artist all her life -- interior design and sculpture, and exhibited nationally in the high-end, hand-sculpted doll world for many years. Color theory, texture, layout grids, embellishment, and text manipulation all come naturally for her. Penny developed Northern Illinois University's graduate and undergraduate classes in web design.

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