Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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Hachette Books, May 22, 2012 - Business & Economics - 368 pages
8 Reviews
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
 

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LibraryThing Review

User Review  - ronnbren - LibraryThing

I found this book to be informative, inspiring and very interesting. It gave me an entirely new perspective on Howard Schultz and a new appreciation for Starbucks and the heartfelt beginnings from which it was founded. Read full review

LibraryThing Review

User Review  - tillywern - LibraryThing

I'm new to management and this book is a very interesting view into how Shultz built a very successful company. It is nice to read about someone who knows that what is best for the employee is what is best for the employer or stock holder. Read full review

Contents

Dedication
A Strong Legacy Makes You Sustainable for
Luck Is the Residue of Design
PART TWO REINVENTING THE COFFEE EXPERIENCE
If It Captures Your Imagination It Will Captivate
Foundation
PART THREE RENEWING THE ENTREPRENEURIAL SPIRIT
Reinventing Yourself?
Crisis of Prices Crisis of Values
Twenty Million New Customers Are Worth Taking
When They Tell You to Focus Dont Get Myopic
Acknowledgments
Copyright

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About the author (2012)

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

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