Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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Hachette Books, May 22, 2012 - Business & Economics - 368 pages
6 Reviews
In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
 

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LibraryThing Review

User Review  - tillywern - LibraryThing

I'm new to management and this book is a very interesting view into how Shultz built a very successful company. It is nice to read about someone who knows that what is best for the employee is what is best for the employer or stock holder. Read full review

POUR YOUR HEART INTO IT: How Starbucks Built a Company One Cup at a Time

User Review  - Jane Doe - Kirkus

A chatty history of Starbucks by its CEO, who announces that he considers the company to be only in its third chapter (which is nowhere near the eleventh). Schultz first heard of Starbucks in 1981 ... Read full review

Contents

Dedication
Future
PART TWO REINVENTING THE COFFEE EXPERIENCE
Others
Foundation
PART THREE RENEWING THE ENTREPRENEURIAL SPIRIT
Reinventing Yourself?
Home Runs
The Best Way to Build a Brand Is One Person at
Twenty Million New Customers Are Worth Taking
How Socially Responsible Can a Company
When They Tell You to Focus Dont Get Myopic
Index
Copyright

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About the author (2012)

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

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