Proceedings of the 1998 Academy of Marketing Science (AMS) Annual ConferenceJohn B. Ford, Earl D. Honeycutt, Jr. This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
Contents
EFFECTS OF MUSIC INDUCED AROUSAL ON COGNITIVE RESPONSES AND STORE IMAGE | 1 |
THE ADVERTISING EFFECTIVENESS OF DIFFERENT LEVELS OF HUMOR AND WARMTH AND THE MODERATING ROLE OF AFFECT I... | 11 |
AN INVESTIGATION OF INNOVATIVENESS AND EARLY PRODUCT ADOPTION AMONG TEENAGERS | 17 |
AN EVOLUTIONARY PROCESS MODEL | 26 |
AN EXPLORATORY ANALYSIS | 27 |
RELATIONSHIP STRENGTH IN BUSINESS RELATIONSHIPS AND ITS ROLE IN OBSERVED RELATIONAL OUTCOMES | 28 |
AN ESSAY ON THEIR ETHICS | 29 |
ORDER BIAS IN THE APPLICATION OF THE SERVQUAL INSTRUMENT | 36 |
THE IMPACT OF LEAN ENTERPRISE ON MARKETING MANAGEMENT | 321 |
STRATEGIC GROUPS MOBILITY BARRIERS AND TRAPPED BRANDS | 322 |
AN EMPIRICAL INVESTIGATION OF THE INFLUENCE OF NONPRICE VARIABLES ON QUALITY TIER COMPETITION | 328 |
AN EMPIRICAL EXAMINATION OF THE MODERATING ROLE OF RELATIONSHIP CLOSENESS ON THE USE OF VERTICAL CONTROL | 329 |
PROMOTING INTERORGANIZA TIONAL CONNECTIVITY IN THE ELECTRONICS INDUSTRY | 332 |
SOME BASIC ISSUES REVISITED | 339 |
STRATEGY AND THE PERFORMANCE OF SMALL BUSINESS WEBSITES | 340 |
TERMINOLOGY AND AN APPUCATION TO NEW MEDIA SUCH AS THE INTERNET | 344 |
TRANSCENDING SERVICE SPECIFICITY | 42 |
A CONCEYfUAL MODEL | 48 |
POTENTIAL PROBLEMS FOR MARKETING EDUCATORS | 55 |
A DISCRIMINANT ANALYSIS OF SUBJECT AND SITUATIONAL DIFFERENCES BE1WEEN CHEATERS AND NON CHEATERS | 56 |
THE BRIDGE TO THE REAL WORLD | 62 |
SOME PRACTICAL BENCHMARKS | 63 |
FUTURE DIRECTION FOR THE ACADEMY OF MARKETING SCIENCE | 69 |
THE CASE OF BRAND WA | 75 |
AN APPLICATION OF THE DOMINANT PRODUCT DOMINANT COUNTRY FRAMEWORK OF EXPORT SEGMENTATION TO THE CASE O... | 80 |
VALIDATION OF COMPONENT MEASURES | 82 |
A CASE OF TURKEY | 83 |
A DISCUSSION | 85 |
A MODEL OF SELLERBUYER PRODUCT DEVELOPMENT RELATIONSHIPS IN TECHNOLOGYBASED INDUSTRIAL MARKETS | 88 |
PRODUCT CONTINGENCIES AND THE WCUS OF ENTREPRENEURIAL KNOWLEDGE IN MARKETING CHANNEL NETWORKS | 91 |
AN EXPLORATORY CASE STUDY OF SWEDISH SMEs | 92 |
ENTREPREURSHIP AND ORGANISATION | 98 |
DEALING WITH PERIODS OF TENSION IN BUYERVENDOR RELATIONSHIPS | 99 |
ANOMIA AND FRAUDULENT BEHAVIOR BY RETAIL EMPLOYEES | 100 |
RISK AND RETURN IN INTERNATIONAL RETAILING | 108 |
AN EXAMINATION OF THE MARKETINGLOGISTICS INTERFACE | 113 |
AN EVOLUTIONARY PERSPECTIVE CONSIDERATIONS AND FUTURE DIRECTIONS | 114 |
PRODUCT AND PACKAGING DISPOSALS CHALLENGES TO CHANNELS MANAGEMENT | 120 |
THE EFFECT OF CULTURE AND LANGUAGE ON ORGANIZATIONAL INFORMATION PROCESSING | 122 |
BUILDING AND MAINTAINING RELATIONSHIPS WITH CONSUMERS | 123 |
TOWARD AN UNDERSTANDING OF MATURE MARKETING RELATIONSHIP PHENOMENA | 128 |
THE EFFECTS OF ORGANIZATIONAL REDESIGN ON BUYERSELLER RELATIONSHIPS | 129 |
DIFFERENTIATING SERVICES THE MARKETING OF AFFINITY CARDS | 136 |
THE EXAMPLE OF THE MANNHEIM NATIONAL THEATER | 142 |
DOES UNDERSTANDING YOUR CUSTOMERS REALLY IMPROVE SALES? | 148 |
A LOOK AT INTERACTIVITY FROM A CONSUMER PERSPECTIVE | 149 |
TRAVEL AND TOURISM PURCHASECONSUMPTION SYSTEMS | 155 |
AFRICANAMERICAN CONSUMER A TIITUDES TOWARD DOMESTIC AND FOREIGNMADE PRODUCTS | 159 |
ADVERTISER RISKORIENTATION AND A TIITUDES TOWARDS CAMPAIGN PLANNING IN THE US AND CANADA | 160 |
MODERATING ROLE OF LANGUAGE DOMINANCE | 165 |
INTERACTIVE VIDEO GAMES AND FACIAL COSMETICS | 174 |
A SYNTHESIS OF THREE RESEARCH ARENAS | 179 |
RELATIONSHIP STRATEGIES REVISITED | 180 |
A SOCIOLOGICAL PERSPECTIVE | 184 |
ACTORS EXCHANGE PARADIGMS AND THEIR IMPACT ON THE CHOICE OF MARKETING MODELS | 190 |
A CONCEPTUAL FRAMEWORK USING THE MARKET MODEL | 191 |
AN APPLICATION TO THE OIL AND AIRLINE INDUSTRIES | 195 |
EVIDENCE FOR STRATEGIC ALLIANCES AND RELATIONSHIP MARKETING IN NEW ZEALAND INDUSTRY | 200 |
ANTECEDENTS AND CONSEQUENCES | 208 |
A STUDY OF EXPORT COMPANIES IN THE NETHERLANDS | 214 |
THE RELATIONSHIP AND ITS IMPLICATIONS | 232 |
A RETAIL MANAGEMENT PERSPECTIVE IN PRIVATIZING ECONOMIES | 233 |
IF THERE WERE A TRADE WAR WHO WOULD JOIN THE BATTLE? | 235 |
A CATALYST FOR GLOBAL MARKETING COMPETITIVENESS | 241 |
MARKETING IMPLICATIONS OF REGIONAL INTEGRATION IN THE MERCOSUR | 243 |
DATA QUALITY AND DATABASE MARKETING | 248 |
AN OVERVIEW OF DATA MINING AND MARKETING | 254 |
EXPLORING TEXTBASED ELECTRONIC MAIL SURVEYS AS A MEANS OF PRIMARY DATA COLLECTION | 260 |
CONFLICTS OF INTEREST POLffiCS AND PERFORMANCE | 265 |
A REPLICATION | 273 |
TEENAGERS PERCEPTIONS OF THE INFLUENCE OF ADVERTISING AND PRICE VERSUS PEERS PARENTS SOCIAL CONTEXT AND PERS... | 279 |
AN EMPIRICAL STUDY OF EXPORT PRODUCT ADAPTATION AND ITS ANTECEDENTS FOR TURKISH EXPORT VENTURES | 287 |
A STUDY OF US EXPORTERS | 288 |
GAINING COMPETITIVE ADVANTAGE THROUGH STANDARDIZATION AND DIFFERENTIATION OF SERVICES | 290 |
THE CASE OF HISTORICALLY DISADVANTAGED SOUTH AFRICAN ENTREPRENEURS | 297 |
AN INVESTIGATION OF THE SOCIAL CONSTRUCTION OF THE ENTREPRENEURIAL PERSONALITY BY MEANS OF THE CRITICAL INCI... | 304 |
THE INFLUENCE OF MANAGERIAL DISAGREEMENT ON INDUSTRY CHARACTERISTICS AND STRATEGY ON SMALL FIRM PERFORM... | 310 |
AN EMPIRICAL INVESTIGATION | 311 |
AN INTEGRATED THEORETICAL FRAMEWORK | 316 |
FINDINGS FROM AN EXPLORATORY STUDY AND RESEARCH PROPOSITIONS | 349 |
CONFIRMING THE DIMENSIONS OF PROVIDER RELATIONAL MESSAGES AND EXPWRING THEIR IMPACT ON CLIENT SATISFACTION | 350 |
IS COMMUNICATION REALLY ALL THERE IS TO IT? | 351 |
AN EXPLORATORY STUDY | 356 |
AN INVESTIGATION OF TIME AS A CULTURAL VALUE IN AMERICAN TELEVISION ADVERTISING | 363 |
EXTENSION AND VALIDATION OF THE CONSUMPTION VALUE THEORY WITH SPECIFIC REFERENCE TO SHOPPING CENTRE PATRO... | 368 |
DISCUSSION LEADER COMMENTS | 374 |
VALIDATION OF A NEW RESEARCH TOOL | 377 |
THE IMPACT OF PLACEMENT AND FORMAT | 383 |
A COMPARISON OF ALTERNATIVE APPROACHES FOR CLUSTERBASED BUYER SEGMENTATION IN OPTIMAL PRODUCT POSITIONIN... | 388 |
PREDICTING RESPONSE INDUCER EFFECTS IN ORGANISATIONAL RESPONDENTS | 394 |
WHY ARE COUNTERFEITS SO ATTRACTIVE TO CONSUMERS? AN EMPIRICAL ANALYSIS | 395 |
A PRELIMINARY CONCEPTUALIZATION AND RESEARCH HYPOTHESES | 397 |
ABSTRACT | 399 |
A REVIEW AND SYNTHESIS OF RESEARCH | 401 |
WHO DISLIKES IT AND WHY? | 402 |
EXPLORATORY FINDINGS ON THE ATTITUDINAL EFFECTS OF SUPER AND POORLEVELS OF DIRECT CONSUMER PREMIUM DESIRA... | 403 |
A FRAMEWORK FOR CATEGORY MANAGEMENT RELATIONSHIPS | 404 |
THE ROLE OF POWER RELATIONAL NORMS AND TRANSACTION COST ANALYSIS IN DISTRIBUTION CHANNELS | 412 |
INFLUENCING EFFECTIVE INTERORGANIZATIONAL RELATIONSHIPS | 418 |
THE IMPACT OF LONGTERM VERSUS SHORTTERM RELATIONSHIPS | 424 |
IS SALES TRAINING EFFECTIVE? PUTTING TWO HYPOTHESES TO THE TEST | 428 |
AN INVESTIGATION OF THE SELLING SITUATION AND CUSTOMERORIENTED SELLING | 435 |
A CONCEPTUAL FRAMEWORK | 442 |
COPRENEURS OR SELLING TEAMS? | 448 |
AN EMPIRICAL STUDY OF AUSTRALIAN ORGANISATIONS | 455 |
BRITISH RETAIL COMPANIES | 457 |
RELATIVE INFLUENCE ON SMALL MANUFACTURING FIRMS | 458 |
CONCEPTUALIZING STORE CHOICE PROCESSES USING PERCEIVED RISK | 459 |
THE INTERACTIVE EFFECT OF PRESENTATION FORMAT AND BRAND USAGE ON THE EFFECTIVENESS OF RETAIL PRICE ADVERTIS... | 460 |
A CLUSTER BASED TYPOLOGY OF SALE SHOPPERS MOTIVES IMAGES AND BELIEFS | 466 |
AN ANALYSIS OF EMOTIONAL APPEALS USED BY GLOBAL AND REGIONAL COSMETIC ADVERTISERS | 473 |
FIRMS MARKETING MIX EFFECTIVENESS AND MODES OF ENTRY IN THE HOST COUNTRIES | 474 |
ACROSSNATIONAL COMPARISON OF CONSUMER ENVIRONMENTAL ATTITUDES REPRESENTING FIVE MAJOR REGIONS OF THE WO... | 475 |
CONCERNS AND ACTIONS | 476 |
A CASE STUDY | 477 |
EFFECTS AND CONSEQUENCES | 478 |
A SURVEY OF ADVERTISING PROFESSIONALS ABOUT WEB ADVERTISING PRACTICES | 479 |
A STUDY FOR COMPUTER SERACH BEHAVIOR OF INDUSTRIAL FIRMS | 481 |
MODELING OPERATIONALIZED MEASURES OF CUSTOMER LOYALTY | 482 |
EXAMINING THE TESTING EFFECTS OF REPEATED MEASURES OF ATTITUDES | 483 |
ACCURATE RESEARCH RESULTS? A SOCIAL DESIRABILITY BIAS INVESTIGATION | 484 |
ONLINE REEVALUATIONS OF ATTRIBUTE INFORMATION IN SEQUENTIAL CONSUMER CHOICE | 485 |
USING UN CORRELATED CONJOINT CHOICE DESIGNS IN A WORLD OF CORRELATED BELIEFS | 486 |
A MULTIPLE INTERVENTION TIME SERIES APPROACH | 488 |
DIFFERENCES IN DEFINITION | 489 |
AN INTEGRATED MODEL OF TYPE OF COMMITMENT AND TRUST ON QUANTITATIVE AND QUALITATIVE OUTCOMES OF NEGOTIA... | 490 |
THE EFFECTS OF SALESPERSONS PERCEPTIONS OF CUSTOMER TRUST ON SELLING BEHAVIORS | 491 |
INTERFIRM TRUST AND DEPENDENCE ASYMMETRY | 493 |
A REVISED FRAMEWORK AND ACROSSNATIONAL COMPARISON | 494 |
EMERGING ROLES OF THE INDUSTRIAL SALESFORCE TN AN ERA OF LONG TERM RELATIONSHIPS | 495 |
VIEWING THE STATEOFTHEART ACROSS PERSPECTIVES | 496 |
MANUFACTURERSUPPLIER RELATIONSHIPS | 497 |
A COORIENTATIONAL APPROACH TO PREDICTING SERVICE ENCOUNTER SATISFACTION | 498 |
ANOTHER LOOK AT ORIENTATIONS AND SOCIAL INFLUENCES | 499 |
PURCHASING DECISIONS AND THE EMPLOYMENT STATUS OF THE WIFE | 500 |
THE CASE OF UNITED STATES RETAIL CHAINS | 502 |
AN AUSTRALIAN PERSPECTIVE | 504 |
A STRATEGIC MARKETING TOOL | 505 |
ESTABLISHING CROSSNATIONAL EQUIVALENCE OF THE CUSTOMER SATISFACTIONDISSATISFACTION CONSTRUCT | 507 |
AN EVALUATION OF mE MARKETING COMPETITIVENESS OF mE US AND JAPAN IN A COMPARATIVE FRAMEWORK | 509 |
| 518 | |
Other editions - View all
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference John B. Ford,Earl D. Honeycutt, Jr. No preview available - 2015 |
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference John B. Ford,Earl D. Honeycutt, Jr. No preview available - 2016 |
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference John B. Ford,Earl D. Honeycutt, Jr. No preview available - 2015 |
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