How to Do Media and Cultural Studies

Front Cover
SAGE, Feb 24, 2003 - Language Arts & Disciplines - 198 pages
'Crammed with useful advice delivered in a straight-forward, no nonsense approach this text helps students to get off the starting blocs.... I recommend that all media dissertation students begin their project with it' - Simon Cottle, University of Melbourne

How to do Media and Cultural Studies provides an essential student guide to the process of research and writing. Aimed at any student about to start on an extended essay or dissertation it covers all the key stages - from formulating a research question to writing up.

How to do Media and Cultural Studies:

- Covers both quantitative and qualitative methods

- Includes separate chapters of how to analyze media and cultural texts, industries and audiences

- Works through a series of key examples of media and cultural research

- Includes a list of useful library resources and essential web sites

Suitable for use as a coursebook, this book can also be used independently by students. No other book provides such an accessible and practical guide. How to do Media and Cultural Studies is an essential purchase for all media, communication, film and cultural studies students.

 

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Contents

Introduction
1
Getting Started
7
Sources and Resources
38
Analysing Media and Cultural Texts
51
Researching Media Institutions and the Culture Industries
98
Methods of Analysing Audiences
128
Presenting Your Work
154
Libraries and Archives of Relevance
171
Websites of Interest to Researchers in Media
178
Index
196
Copyright

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About the author (2003)

Jane’s interest in the media can be traced back to her days working on the student television station while studying English Literature at Sussex University. She has an MA in Film and Television Studies from the University of Westminster where Jane began teaching Media Studies in 1984. She moved to Los Angeles in 1989 to study for a PhD in Communication Theory and Research at the Annenberg School of Communication, USC. Jane has made research methods a teaching specialism, blending American and European approaches to communication, media and cultural studies. Jane has taught at the University of Kent at Canterbury, London South Bank University and London Metropolitan University; she is currently Senior Lecturer in Media Studies at the University of East London.

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