SEO For DummiesYour fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are important, and how to get started—and build a search-engine-friendly site. SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings.
If you're asking yourself the essential question of "how do I get people to visit my site," you've come to the right place! |
Contents
Introduction 1 | 3 |
Getting Started with SEO | 8 |
Search Results Deconstructed | 23 |
Your OneHour Search EngineFriendly | 31 |
Surveying the Search Engine Landscape 7 Chapter 2 Search Results Deconstructed 23 Chapter 3 Your OneHour Search EngineFriendly Web Site Ma... | 49 |
Making Your Site Useful and Visible | 67 |
Making Your Site Useful and Visible 67 Part II Building Search EngineFriendly Sites | 83 |
Creating Pages That Search Engines Love | 107 |
Adding Your Site to the Indexes | 232 |
Getting Your Pages into the Search Engines 231 Chapter 14 Submitting to the Directories 247 Chapter 15 Product Search Remember the Shopping D... | 257 |
Pricewatch 266 Exploring More Shopping Services | 267 |
After Youve Submitted Your Site | 283 |
After Youve Submitted Your Site 283 | 300 |
Using Link Popularity to Boost Your Position 285 Chapter 17 Finding Sites to Link to Yours | 309 |
Even More Great Places to Get Links | 331 |
Social Networking Driven by Drivel | 343 |
Using Structured Data Markup | 135 |
Avoiding Things That Search Engines Hate | 143 |
Dirty Deeds Done Dirt Cheap | 163 |
Bulking Up Your Site Competing with Content | 179 |
Picking Powerful Keywords 85 Chapter 7 Creating Pages That Search Engines Love 107 Chapter 8 Using Structured Data Markup 135 Chapter 9 Av... | 203 |
Adding Your Site to the Indexes | 229 |
Social Networking Driven by Drivel 343 Chapter 20 Video Putting Your Best Face Forward 351 Chapter 21 When Google Bites Back A Guide to Ca... | 357 |
The Part of Tens | 377 |
The Part of Tens | 380 |
| 409 | |