The Hidden Power of Social Networks: Understanding how Work Really Gets Done in Organizations

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Harvard Business Press, 2004 - Business & Economics - 213 pages
Identifying and Leveraging the Hidden Social Networks That Drive Corporate Performance

In today's flatter organizations, collaboration in employee networks has become critical to innovation and to both individual and companywide performance. Executives spend millions on new organizational designs, cultural initiatives, and technologies to promote the sharing of knowledge and expertise across functional, hierarchical, and divisional lines. Yet these efforts have achieved disappointing results.

Rob Cross and Andrew Parker argue that's because most managers have little understanding of how their employees actually interact to get work done. In fact, formal "org charts" fail to reveal the often hidden social networks that truly drive--or hinder--an organization's performance. In this eye-opening book, Cross and Parker show managers how to find, assess, and support the networks most crucial to competitive success.

Based on their in-depth study of more than sixty informal networks within organizations around the world, Cross and Parker show how managers can implement a wide range of specific and inexpensive actions-from bridging strategically important disconnects in a network to eliminating information "bottlenecks" to recognizing key connectors-that will enhance the powerful impact networks can have on performance and innovation.
 

Contents

The Hidden Power of Social Networks
3
Across the Great Divide
15
Knowing What We Know
31
Charged Up
49
How Managers Manage Social Networks
67
Pinpointing the Problem
69
Building Bridges
91
Breaking the Mold
111
Uncharted Territory
131
Conducting and Interpreting a Social Network Analysis
143
Tools for Promoting Network Connectivity
167
Notes
189
Bibliography
197
Index
205
About the Authors
213
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