The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.
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LibraryThing ReviewUser Review - KateSherrod - LibraryThing
I love Victor Pelevin, but I somehow managed to miss this one when it came out. I only learned of its existence because a film adaptation premiered at the 2011 Toronto International Film Festival ... Read full review
LibraryThing ReviewUser Review - dheintz - LibraryThing
Generation "П", Поколение "П", Generation "P", Babylon, Homo Zapiens. All are titles of this curious work that propelled Pelevin to the top of Russian best-seller lists and into the world of global ... Read full review