Explorations in Critical Studies of AdvertisingJames F. Hamilton, Robert Bodle, Ezequiel Korin This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument. |
Contents
The Rise of the Player | |
Promotional Authenticity in the Digital | |
Toward an Ecological Critique of Advertising | |
The Political Aesthetics of Advertising | |
Control and the Rhetoric of Interactivity in Contemporary | |
Marketers Emerging Models of | |
Algorithms | |
A Consideration of the Needs Opportunities and Challenges for | |
Class and Advertising | |
The Bounds of Deceptiveness and the Endless | |
The Mood of Information in an Age of Empathic Media | |
A New Look at IMC | |
Addressing | |
List of Contributors | |
Advertising and Photography in a Culture of Photo Sharing | |
Other editions - View all
Explorations in Critical Studies of Advertising James F. Hamilton,Robert Bodle,Ezequiel Korin Limited preview - 2016 |
Explorations in Critical Studies of Advertising James Frederick Hamilton,Robert Bodle,Ezequiel Korin No preview available - 2017 |
Explorations in Critical Studies of Advertising Dr James F Hamilton,Ezequiel Korin,Robert Bodle No preview available - 2019 |