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" Her meteoric fame and salary caused trade practices of the industry to be revamped. Famous Players had been releasing through Paramount, a distribution company that supplied theaters with two or three features a week. Theater owners contracted for the... "
United Artists, Volume 1, 1919–1950: The Company Built by the Stars - Page 15
by Tino Balio - 2009 - 360 pages
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Hollywood: Critical Concepts in Media and Cultural Studies, Volume 1

Thomas Schatz - Performing Arts - 2004 - 434 pages
...or three features a week. Theater owners contracted for the entire Paramount program, which included the Pickford pictures, in a block-booking arrangement....was entitled to more money. Zukor passed the problem to Paramount's president, WW Hodkinson. Mrs. Pickford's demands would have to be met, he decided, and...
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