Web Marketing For DummiesBy implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:
Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy! |
Contents
Table of Contents | |
Getting Going with Online Marketing | |
Taking the First Steps to Your Online Presence | |
Building a MarketingEffective Web Site | |
Creating a MarketingEffective Storefront | |
Pulling Repeat Visitors with Onsite Marketing Techniques | |
Exploring Online Marketing Basics | |
Marketing with Online Buzz | |
Generating Leads with an Affiliate Program | |
Spending Online Marketing Dollars | |
Marketing with Paid Online Advertising | |
Capturing Customers with New Technology | |
Maximizing Your Web Success | |
Staying Out of Legal Trouble | |
The Keys to Maintaining Your Web Presence | |
The Part of Tens | |
The Art of EMail Marketing | |
Expanding Your Web Presence | |
The Ten Most Common Mistakes of Web Marketing | |
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Common terms and phrases
affiliate appear autoresponders banner ads blogs branding browser calls to action Chapter click-through rate conversion rate cost Courtesy create customers detail directories display domain name e-mail addresses Google AdWords Google’s graphic Häagen-Dazs host inbound links Internet keywords logo message boards meta tags multiple Name URL natural search navigation newsletter offer offline online marketing online store onsite options packages pay per click percent podcast PPC ads promotion purchase Resources rich media search engine optimization search engine ranking search results search terms sell signature block social networking solution statistics storefront Table target audience target market techniques There’s track trademarks traffic update users viewers viral marketing visitors visits vlogs Web analytics Webinars what’s Yahoo you’re YouTube