Marketing Management: A Strategic, Decision-making Approach

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McGraw-Hill, 2005 - Business & Economics - 520 pages
Designed for those courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. This title focuses on the strategic decision making, which managers and entrepreneurs must make each and every day.

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Marketing Management: A Strategic, Decision-making Approach
John Walker Mullins
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Bibliographic information

TitleMarketing Management: A Strategic, Decision-making Approach
Irwin McGraw-Hill series in marketing
McGraw-Hill/Irwin series in marketing
AuthorsJohn Walker Mullins, Orville C. Walker
Edition5, illustrated
PublisherMcGraw-Hill, 2005
ISBN0072863706, 9780072863703
Length520 pages
Subjects ›  › 

Business & Economics / Marketing / General
Business & Economics / Sales & Selling / Management
  
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