Real Estate Agent's Field Guide: Essential Insider Advice for Surviving in a Competitive Market

Front Cover
AMACOM, American Management Association, 2004 - Business & Economics - 290 pages

"Facing challenges such as widespread industry consolidation, the Internet, and increased competition, real estate professionals are being forced to creatively devise smart new ways to compete. The Real Estate Agent's Field Guide provides vital information for both new and experienced real estate agents to survive industry changes and thrive in the current marketplace.

The book covers all the challenges facing real estate agents and gives readers in-depth strategies they can use to successfully overcome them. Readers will learn effective techniques to:

* Compete with cut-rate brokers

* Work with customers who want more for less

* Use technology to become more efficient

Instantly accessible for quick and easy reference, The Real Estate Agent's Field Guide provides answers and advice for this challenging profession."

 

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Contents

Facing the Forces of Change
3
Changing Consumer Demands
23
Jumping on the Technology Train
49
Pricing Pressures
81
The Commission Compression Factor
83
Dealing with Discounters
109
Selling Real Estate Piecemeal
137
Job Hazards
163
Risk Management for Agents
165
Answering to a Higher Power
193
Spotting Real Estate Trends
219
Bracing for Success
243
Ensuring Your Future Survival
245
Resources for Real Estate Agents
265
Copyright

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About the author (2004)

Bridget McCrea (Dunedin, FL) is a former Century 21 real estate agent who now covers real estate as a journalist for a variety of publications, including Realtor Magazine, The Wall Street Journal's RealEstateJournal.com, Illinois Realtor, and Florida Realtor. She won the Florida Magazine Association's 2002 Best Feature Award.

Bibliographic information