International Cases in the Business of Sport

Front Cover
Simon Chadwick, Dave Arthur, John Beech
Taylor & Francis, Feb 28, 2017 - Sports & Recreation - 286 pages

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.

Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.

International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

 

Contents

Introduction
1
The marketing and business aspects of
5
Opportunities for and threats to marketing football
12
Case 3 If the quenelle is racist then all priests are paedophiles and pineapples will be banned
20
Case 4 The Sochi Winter Olympic Games and their sports tourism and events management potential for the Russian
29
Using events to engage rugby league fans new and old
35
A new brand to dream even bigger
45
A case study of Lolo Jones
50
The controversy still continues
115
A global brands local engagement through sport sponsorship
124
Case 18 Impacts of an international motorsport event on a small Caribbean island
131
Moving the goalposts and rising from the ashes
138
Case 20 How to spend 20 years filling up the stadium and then lose fans in 4 years
148
Case 21 When sponsorship turns sour in elite sport
163
Case 22 Designing policies and strategies to safeguard conserve and reclaimreuse water resources at sport facilities
171
Case 23 The football World Cup 2014
183

Why the Istanbul F1 Grand Prix came to a screeching halt
55
The case of Jyväskylä Ice Hockey Club
67
Towards a new business model
72
Case 11 Social media and media management
79
Case 12 The death of Colonel Reb
83
Nikes controversial campaigns and management of celebrities
87
Rebuilding trust in the beautiful game
97
Challenges facing recreational sport
107
The business of golf
190
The new horizon for the Winter Olympics
195
Case 26 The National Football League in London
209
Case 27 We dont do walking away
218
Case 28 Red Bull in energy drinks and football
234
A sinking or successful league?
245
Index
255
Copyright

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About the author (2017)

Simon Chadwick is Professor of Sports Enterprise at Salford University, Manchester, UK, where he is a member of the Centre for Sports Business. He also works as Director of Research at the Josoor Institute in Qatar. His interests are in the areas of sports business strategy, sports marketing, and geo-politics and sport. Chadwick has worked with some of the world’s most important sports organisations including FC Barcelona, UEFA, the European Clubs Association and Adidas. His research has been published or covered by outlets ranging from Sloan Management Review to Newsweek and CNN to the Academy of Marketing Science. The Times of London has called him the 'guru of sport management'.

Dave Arthur, in a previous life, was a well-respected and widely published lecturer and researcher who one day saw the light and who now plies his trade as a sought-after consultant and ‘pracademic’. As CEO of Sport Business Resources he has undertaken diverse and interesting sports business projects that have seen him work with some of Australia’s best professional franchises. His burning entrepreneurial desire has recently seen him set up the Institute of Sport – an online start-up that aims to disrupt tertiary education and equip sport business professionals with the skills to lead and manage sport.

John Beech is an Honorary Research Fellow at Coventry University, UK. He is an International Professor at the Russian International Olympic University in Sochi, Russia, and has held the post of Visiting Professor at FH Kufstein University of Applied Sciences in Austria, and at the Instituto de Empresa Business School in Spain. He currently lectures at universities in Sochi (Russia), Jyväskylä (Finland), Paris (France), Split (Croatia), and Karlsruhe and Salzgitter (Germany). He has published widely, including both research articles and textbooks, and his research has been reported in national newspapers in the UK and across Europe.