International Cases in the Business of SportSimon Chadwick, Dave Arthur, John Beech Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management. |
Contents
Introduction | 1 |
The marketing and business aspects of | 5 |
Opportunities for and threats to marketing football | 12 |
Case 3 If the quenelle is racist then all priests are paedophiles and pineapples will be banned | 20 |
Case 4 The Sochi Winter Olympic Games and their sports tourism and events management potential for the Russian | 29 |
Using events to engage rugby league fans new and old | 35 |
A new brand to dream even bigger | 45 |
A case study of Lolo Jones | 50 |
The controversy still continues | 115 |
A global brands local engagement through sport sponsorship | 124 |
Case 18 Impacts of an international motorsport event on a small Caribbean island | 131 |
Moving the goalposts and rising from the ashes | 138 |
Case 20 How to spend 20 years filling up the stadium and then lose fans in 4 years | 148 |
Case 21 When sponsorship turns sour in elite sport | 163 |
Case 22 Designing policies and strategies to safeguard conserve and reclaimreuse water resources at sport facilities | 171 |
Case 23 The football World Cup 2014 | 183 |
Why the Istanbul F1 Grand Prix came to a screeching halt | 55 |
The case of Jyväskylä Ice Hockey Club | 67 |
Towards a new business model | 72 |
Case 11 Social media and media management | 79 |
Case 12 The death of Colonel Reb | 83 |
Nikes controversial campaigns and management of celebrities | 87 |
Rebuilding trust in the beautiful game | 97 |
Challenges facing recreational sport | 107 |