50 Management Ideas You Really Need to Know

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Quercus Publishing, Mar 3, 2008 - Business & Economics - 208 pages
50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff''s Product/Market grid, the 4Ps, Boston Matrix), and cover the latest commercial concepts from the online world.
 

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Contents

Introduction
Adhocracy
Balanced scorecard
Benchmarking
Blue ocean strategy
Boston matrix
06
Brand
20 principle
Empowerment
Entrepreneurship
Experience curve
The five forces of competition
The four Ps of marketing
Globalization
Innovation

Channel management
Core competence
Corporate governance
Corporate social responsibility
Corporate strategy
Costs of complexity
Customer relationship management
Decentralization
Diversification
Japanese management
The knowledge economy
Leadership
Lean manufacturing
The learning organization
The long tail
Loyalty
Copyright

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About the author (2008)

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.

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