50 Management Ideas You Really Need to Know
50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff''s Product/Market grid, the 4Ps, Boston Matrix), and cover the latest commercial concepts from the online world.
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The five forces of competition
The four Ps of marketing
Corporate social responsibility
Costs of complexity
Customer relationship management
The knowledge economy
The learning organization
The long tail
Other editions - View all
activities adhocracy balanced scorecard benchmarking Blue ocean Blue ocean strategy Boston matrix brand business process called Channel management Chapter companies company’s competitive advantage competitors complexity condensed idea consultants consumers core competence corporate governance Corporate strategy cost create Customer relationship management Decentralization decisionmaking diversification economy effect employees empowerment experience curve firm firm’s five forces forces of competition Gladwell global goals growth improvement industry integration Internet Japanese Kaizen knowledge leaders Lean manufacturing learning organization Levitt longterm loyalty management ideas Market segmentation market share merger Michael Porter needs operations organization’s outsourcing performance Peter Drucker principle profits Reichheld responsibility retailers SBUs sell Senge shareholders Six Sigma social stakeholder structure Sun Tzu suppliers supply chain Systems thinking Theodore Levitt theory timeline 1450 Innovation today’s Total quality management Value chain workers