Fashion Brands: Branding Style from Armani to Zara

Front Cover
Kogan Page Publishers, 2005 - Business & Economics - 243 pages
Crammed with facts and fascinating case studies, "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It examines how the use of advertising and the media has altered the world's fashion "sense" and looks at how store design influences what people buy.
 

Selected pages

Contents

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Copyright

Common terms and phrases

accessories Adidas Armani art director Asprey become Bernard Arnault boutique Brandelli British Burberry called campaign catwalk celebrity cent Chanel China clients clothes collection colour consumers counterfeit created creative customers department store designer brands Diesel Dior dress fabric factories fakes fashion brands fashion designers fashion house fashion magazines fashion photography Ford fragrance French Galliano garments Gaultier global glossy Gucci Harvey Nichols haute couture Hermès Hong Kong icons industry Jean-Paul Gaultier jeans Karl Lagerfeld label launched Lenthal lifestyle logo London look Louis Vuitton luxury brands LVMH Marc Jacobs marketing Matthew Williamson million Nike opened Paris perfume photographer Poiret Prada prêt-à-porter retail says selling sports shoes sportswear star Stella McCartney strategy street style there's thing Tom Ford Topshop trends upmarket Velosa vintage Vogue wear Williamson women York young Yves Saint Laurent Zara

About the author (2005)

Mark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, including The Escape Industry, Fashion Brands and Adland. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum. Alongside his writing, Mark Tungate is editorial director of the Epica Awards, an annual competition in which journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content. He has lectured on advertising and branding at universities and conferences around the world.

Bibliographic information

TitleFashion Brands: Branding Style from Armani to Zara
Business book summary
Fashion Brands: Branding Style from Armani to Zara
Kogan Page Series
AuthorMark Tungate
Editionillustrated, reprint
PublisherKogan Page Publishers, 2005
ISBN0749442999, 9780749442996
Length243 pages
Subjects ›  › 

Business & Economics / Advertising & Promotion
Business & Economics / Industries / Fashion & Textile Industry
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
Design / Fashion & Accessories
Self-Help / Fashion & Style
  
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