Marketing: An Introduction

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Financial Times Prentice Hall, 2009 - Marketing - 614 pages
3 Reviews
This text provides a complete overview of marketing in theory and in practice. Unlike longer, more complex texts, its moderate length makes it possible to use fully in one semester. It is designed as the complete solution for teachers and students of introductory marketing courses.

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About the author (2009)

Gary Armstrong is a Lecturer in the Department of Sport Science at Brunel University.

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