Marketing: An Introduction

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Financial Times Prentice Hall, 2009 - Marketing - 614 pages
3 Reviews

Built around the valued customer-value framework, this book introduces Kotler to European marketing students on short, introductory courses.

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si es un buen libro me a ayudado mucho en mi carrera

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A useful book from field experts.
However, I'm shaking my head in disbelief about some of these other reviews. Just a potful more nonsense from 'goodreads' reviewers. You'd think it was a basic
of reviewing a book to have read it. Not for 'goodreads' people. Oh no. They'd 'like to have read dis book' [sic]. And belive its good, from what other people say. Hmm. A new concept in book reviews! No need to read the thing - maybe have a quick look to see if you like the picture, or see if your mates like it. Whether they've read it or not. 

About the author (2009)

Gary Armstrong is a Reader in the School of Sport and Education, Brunel University, London, and author of "Football Hooligans "(Berg). Alberto Testa is a Lecturer in the Social Sciences of Sport at Brunel University, London.

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