Basics Design 06: Print & Finish

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AVA Publishing, Oct 1, 2006 - Language Arts & Disciplines - 176 pages

"Basics Design: Print & Finish" provides an introduction to a variety of printing and finishing techniques, such as letterpress, lithography, computer-to-plate, thermography, varnishing, embossing, debossing and fore-edge printing.

Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose."Basics Design: Print & Finish" is itself printed on seven different paper stocks - including coated, uncoated, coloured, woodfree and matt - allowing the reader to see the results that can be achieved with creative stock selection. The text is supported by a variety of examples and illustrations from the world of contemporary design.The Basics Design series also includes "Format, Layout, Typography, Image, Colour "and "Grids."

"Basics Design: Print & Finish" provides an introduction to a variety of printing and finishing techniques, such as letterpress, lithography, computer-to-plate, thermography, varnishing, embossing, debossing and fore-edge printing.

Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.

"Basics Design: Print & Finish" is itself printed on seven different paper stocks - including coated, uncoated, coloured, woodfree and matt - allowing the reader to see the results that can be achieved with creative stock selection. The text is supported by a variety of examples and illustrations from the world of contemporary design.

The Basics Design series also includes "Format, Layout, Typography, Image, Colour "and "Grids."

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About the author (2006)

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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