Made in Korea: Chung Ju Yung and the Rise of Hyundai
American business folklore is awash with the adventures of successful entrepreneurs. Still, most of these stories are about Americans, neglecting important and courageous entrepreneurs from other countries. Made in Korea recounts the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful building empires - Hyundai - through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Chung entered the shipbuilding business with no experience and went on to create the world's largest shipyard. He began making automobiles when foreign experts unanimously predicted he would fail, and he started a global construction company that has built some of today's greatest architectural wonders. He even convinced the International Olympic Committee to select South Korea over Japan as the site for the highly successful 1988 Olympics. Unlike most CEO's of major firms, Chung has always preferred the company of his workers to that of the global executive elite. Hard work, creativity and a capacity to never give up - this is the essence of Chung's life. In each of his ventures, he exhibited a sheer determination to succeed, regardless of the obstacles, and he worked tirelessly to instil this drive in all of his employees. Even today, in the midst of Korea's worst economic crisis in over four decades, Chung's company is busy implementing plans to emerge as an even stronger contender in the world economy. Illustrated with 32 pages of colour photographs not previously seen in the West, including photos of Chung's recent historic visit to North Korea in 1998, Made in Korea takes stock of Chung's entire life, highlighting both his contributions to society and the lessons his work can teach to aspiring entrepreneurs.
What people are saying - Write a review
We haven't found any reviews in the usual places.
KOREA AND CHUNG JU YUNG
KOREAS ENTREPRENEURIAL HERITAGE
LEARNING THE BUSINESS
REBUILDING THE HOMELAND
VICTORY AT SEA
CONTRACTOR TO THE WORLD
JOINING THE HIGHTECH RACE
BUMPY ROAD TO LABOR PEACE
Other editions - View all
American Asan village assembly automobile become began build built Business Korea campaign cars chaebols Chairman Chung Chun Chung Ju Yung Chung Mong Chung Mong Joon Chung saw competitive Confucian contract corporate culture Daewoo DRAM efforts election employees enterprise entrepreneurs established exports facility farm global howevet Hyundai Business Group Hyundai Construction Hyundai Electronics Hyundai Electronics Industries Hyundai Engineering Hyundai executives Hyundai Group Hyundai Heavy Industries Hyundai Motor Company Hyundai Precision Hyundai Securities Ibid interview with Chung investment Japan Japanese Kim's Korean companies Korean Dynasty Korean firms Korean government labor latet leaders learned major managers manufacturing ment million North overseas pany Park Chung Hee Park's percent Personal interview plant political President Kim President Park production Rhee rice salaryman Samsung secure semiconductor Seosan shipbuilding ships South Korea success throughout tion Ulsan venture workers world's largest