For God, Country, and Coca-ColaFor God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.” |
Contents
A Parable January 1 1985 | 1 |
In the Beginning 18861899 | 3 |
The Golden Age of Quackery | 7 |
Copyright | |
29 other sections not shown
Other editions - View all
For God, Country, and Coca-Cola: The Definitive History of the Great ... Mark Pendergrast No preview available - 2024 |
For God, Country and Coca-Cola: The Unauthorized History of the World's Most ... Mark Pendergrast No preview available - 1999 |
Common terms and phrases
advertising AGC Papers American April Archie Lee Asa Candler Atlanta beverage Boss bottling plant caffeine called campaign CC Archives CC Bottler Charley Pemberton Coca-Cola bottling Coca-Cola Company cocaine Coke's Cola Company's consumers contract corporate diet Coke Dobbs drug employees executive Farley finally formula Frank Robinson gallons Georgia German Harold Hirsch Howard Candler industry ingredients interview Ivester John Pemberton July June Kahn Keough Koke later lawyer letter Lowndes Mack March Mariani Max Keith Mayfield million never Olympics Oppenhoff overseas parent bottlers patent medicine Paul Austin Pepsi percent president profit Refresher Robert Woodruff Roberto Goizueta RWW Papers salesmen sell Sept Sergio Zyman share Sibley signs soda fountain soft drink sold soon sugar syrup taste thing Thomas told trademark Wiley Wine Coca Woolfolk Walker wrote young Zyman