Starting an Online Business All-in-One For Dummies

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John Wiley & Sons, Mar 5, 2020 - Business & Economics - 896 pages

The tools you need to follow your dream of starting and running an online business!

With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality.

The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.

  • Fund your business for success and future growth
  • Use SEO strategically to drive traffic to a well-designed site
  • Market your business effectively as an entrepreneur
  • Stand out, build customer relationships, and sell on social media
  • Keep up with ecommerce trends to stay a step ahead

With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.

 

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Contents

Introduction
1
Part 1 StartUp Essentials
5
Part 2 Legal and Accounting
83
Part 3 Website Functionality and Aesthetics
135
Part 4 Online and Operating
223
Part 5 Managing Security Risks
325
Part 6 Online Marketing Basics
377
Part 7 Retail to ETail
493
Part 8 ECommerce Fundamentals
565
Part 9 EBusiness for Nonprofits
645
Part 10 ECommerce Trends and Market Opportunities
701
Part 11 ECommerce Advanced
759
Index
845
EULA
875
Copyright

Common terms and phrases

About the author (2020)

Shannon Belew is a nationally recognized digital marketing strategist, speaker and consultant for B2B brands, and leads an engagement marketing team for a global infrastructure software company.

Joel Elad is the head of Real Method Consulting, where he provides consulting and advice for e-commerce companies and entrepreneurs.

Bibliographic information