Explorations in Critical Studies of AdvertisingJames F. Hamilton, Robert Bodle, Ezequiel Korin This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument. |
Contents
1 | |
Critical Political Economy | 11 |
Ideology Critique | 81 |
Critical Textual Analysis | 153 |
Critical DiscursiveRhetorical Analysis | 193 |
Other editions - View all
Explorations in Critical Studies of Advertising James F. Hamilton,Robert Bodle,Ezequiel Korin Limited preview - 2016 |
Explorations in Critical Studies of Advertising James Frederick Hamilton,Robert Bodle,Ezequiel Korin No preview available - 2017 |
Explorations in Critical Studies of Advertising Dr James F Hamilton,Ezequiel Korin,Robert Bodle No preview available - 2019 |