Managerial Economics

Front Cover
Routledge, 2012 - Business & Economics - 364 pages

Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with :

  • a completely new introductory chapter emphasizing decision-making and behavioral biases
  • intensive application to current issues including the sub-prime financial crisis and global competition
  • streamlined presentation focusing on the economics that managers need to know.

As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.

The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.

Truly useful economics for managers.

An accompanying website, featuring a wealth of supplementary material, is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm

 

Contents

1 Introduction to managerial economics
1
2 Demand
17
3 Elasticity
36
4 Supply
54
5 Market equilibrium
81
6 Economic efficiency
101
7 Costs
119
8 Monopoly
144
11 Oligopoly
218
12 Externalities
242
13 Asymmetric information
265
14 Incentives and organization
288
15 Regulation
311
16 Answers to selected progress check and review questions
331
Notes
355
Index
358

9 Pricing
168
10 Strategic thinking
190
Copyright

Other editions - View all

MANAGERIAL ECONOMICS: MBA
Ramon Rabinovitch
Limited preview - 1996
Managerial Economics
Ivan Png
No preview available - 2012

Common terms and phrases

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About the author (2012)

Ivan Png is the Lim Kim San Professor in the School of Business and Professor of Economics and Information Systems at the National University of Singapore. Previously, Dr. Png was a faculty member at the Anderson School, University of California, Los Angeles (1985-96) and the Hong Kong University of Science & Technology (1993-96). He is the author of Managerial Economics, which has been published in multiple editions and adapted into Chinese (traditional and simplified characters) and Korean. He received the NUS-UCLA Executive MBA Teaching Excellence Award, 2008. Dr Png is an independent director of Healthway Medical Corporation Ltd. He was a nominated MP (10th Parliament of Singapore), 2005-06, member of the Trustworthy Computing Academic Advisory Board, Microsoft Corporation, 2006-10, and an independent director of Hyflux Water Trust Management Pte Ltd, 2007-2011.

Bibliographic information

TitleManagerial Economics
AuthorIvan Png
Editionillustrated
PublisherRoutledge, 2012
ISBN0415809495, 9780415809498
Length364 pages
Subjects ›  › 

Business & Economics / Economics / General
Business & Economics / Economics / Microeconomics
Business & Economics / Economics / Theory
Business & Economics / General
Business & Economics / Industrial Management
Business & Economics / International / Economics & Trade
Business & Economics / International / General
Business & Economics / Labor / General
  
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