The Fundamentals of Creative DesignThe Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel. |
Contents
| 7 | |
| 9 | |
Layout and grids | 33 |
Typography | 55 |
Image | 93 |
Colour | 117 |
Print finishing | 145 |
glossary | 180 |
| 182 | |
| 184 | |
working with ethics | 185 |
Back Cover | 194 |
Other editions - View all
The Fundamentals of Creative Design: Second Edition Gavin Ambrose,Paul Harris No preview available - 2011 |
Common terms and phrases
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 additive primaries Adobe Flash Player Adrian Frutiger aligned basic Bauhaus bitmap blue bottom characters CMYK colour combinations colour wheel communicate create cyan Demy dots dots per inch Duotone effect elements ethical example Fibonacci numbers file formats film fold font Four colour tints four-colour printing process Fundamentals of Creative gatefolds Golden Section Graphic Design green Greyscale grid Haçienda Helvetica Neue icons Ink trapping Johnson Banks juxtaposition layers layout letterpress letters ligatures magenta magenta and cyan magenta and yellow majuscules means measurement metal Modulor Neville Brody Original image overprint paper sizes photograph pica pixels poster primary colours print finishing process colours reproduction resolution saturation screen Screen-printing serif shown spot colours Studio substrate subtractive primaries symbols text block throwout tints of magenta typeface typographic Univers varnish vertical viewer weight width x-height yellow Four colour