Marketing to Women: How to Increase Your Share of the World's Largest Market Back by popular demand in a new printing, Marketing to Women by Marti Barletta tells you why corporations are spending more than ever before to capture the multi-trillion-dollar womenâ¿¿s market. Updated success stories, original strategies and applications, and gender-effective advertising â¿¿best practicesâ¿ make this the most comprehensive resource to help brand managers, marketers, and advertising professionals create and execute the most effective marketing plans for reaching women. In Marketing to Women, Barletta reveals: -- How and why women reach different brand purchase decisions than men do. -- How to use her proprietary GenderTrendsâ¿¢ Marketing Model to create strategies and tactics that will win womenâ¿¿s brand loyalty. -- How to develop new products, relevant communications, smart selling techniques, and the right marketing strategies. In addition, Marti explains what you need to know about the lucrative market of women aged 50 years and olderâ¿¿the â¿¿golden bullâ¿¿s-eyeâ¿ of target marketing. Essential reading for everyone on your team. |
