Building the Flexible Firm: How to Remain Competitive

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Oxford University Press, Jan 14, 1999 - Business & Economics
How do firms cope with changing environments? Is flexibility really the solution? How can we measure a firm's flexibility? Can a more flexible firm be created? Based on an Igor Ansoff Award-winning study and now available for the first time in paperback, Henk Volberda's Building the Flexible Firm shows how flexibility has become the new strategic challenge for contemporary firms. Although traditional organizational forms have worked well in the relatively stable environments of the past, the globalization of markets, rapid technological change, shortening product life cycles, and increasing aggressiveness of competitors have radically altered the ground rules for competing in the 1990s and beyond. Increased competition forces firms to move more quickly and boldly than before, and to experiment in ways that do not conform to traditional administrative theory. This book offers a wealth of insights into the way firms can increase their flexibility. It is based on extensive interviews with practitioners and supported by many longitudinal case studies on flexibility improvement within large corporations. The author provides a strategic framework which explains what types of flexibility are effective under different organizational conditions and environmental characteristics. He also demonstrates an integrated method for diagnosing a firm's flexibility and for guiding the transition to greater flexibility and responsiveness.
 

Contents

1 Introduction
1
2 A Revision of Management and Organization
11
3 Flexibility the Hallmark of Postmodern Organization
30
A Multidimensional Concept
81
Creating Flexible Capabilities
107
Reducing Organizational Barriers
122
Flexibility under Various Levels of Competition
184
8 Towards the Flexible Form
209
Tools and Techniques
224
Managerial and Theoretical Implications
263
STANDARDIZED QUESTIONNAIRES OF THE FAR METHOD
283
Diagnostic Results of the MultiCase Longitudinal Study
311
References
317
Index
335
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About the author (1999)

Henk W. Volberda is codirector of the Erasmus Strategic Renewal Program and secretary of the Dutch-Flemish Academy of Management. He is also a member of the Editorial Board of Organization Science (USA).

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