Losing My Virginity

Front Cover
Crown Publishing Group, 1999 - 534 pages
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"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have anothergo at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing,

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Review: Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way

User Review  - Hazel - Goodreads

I thought this book was great. Although he's probably sensationalising quite a lot of it, there's no doubt the book left me feeling inspired - feeling like anything was possible, whatever your ... Read full review

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About the author (1999)

Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, investor, and philanthropist. He is best known as the founder of Virgin Group, which comprises more than 400 companies. Sir Richard is the author of a number of books, Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way. (Virgin Books 1998), Screw It, Let's Do It. (Virgin Books 2006), Business Stripped Bare. (Virgin Books 2008), Reach for the Skies: Ballooning, Birdmen and Blasting Into Space. (2010), Screw Business as Usual. Portfolio/Penguin (2011), Like a Virgin: Secrets They Won't Teach You at Business School (2013), The Virgin Way: How to Listen, Learn, Laugh and Lead (2014), all published by Virgin Books.

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