Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
“Mesmerizing & fascinating...” —The Seattle Post-Intelligencer
"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com
Award-winning | Used by over 30 universities | Translated into 9 languages
An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.
Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.
How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.
A truly omnipresent science, predictive analytics constantly affects our
What people are saying - Write a review
LibraryThing ReviewUser Review - Fouad_Bendris - LibraryThing
Just wanted to re-use this - I'm being predicted every day and now I know how! We obviously knowing that Big Data is everywhere - analyzing our behavior in order to determine our future behavior and ... Read full review
It gives a practical overview of the field. It is written in such a way that anyone can walk away understanding the benefits, drawbacks and ethical dilemmas. A fun read that lights a fire of excitement about potential impact of data science.